SEO and Search Engine Optimization is one of the most important strategies for you to invest in as you get your Marketing Site up and running.
How will they find me if they don’t know I exist?
Now you have a good website design.You even figured out what you need to do to make your website more useful for your customers and in return, to your business. You do it – you improve your website’s design, mechanisms and what-have-you. That’s great. Now, what? The next destination on the marketing map is to answer the question…
How will people find my website?
With billions of searches being made every day, how can your ideal customer actually find you in outer cyber-space? And when they do, how does this turn into a sale?
Think about this for a minute.
One way to help people find your website is through printed media.
- When people go to your physical store, you give them flyers or brochures with your website on it.
- You give them your business card with your website on it.
- You try traditional advertising media with your website on it.
That is a great way to help people find your site.
If one of your objectives in building your website is convenience for your customers, and your website is built well enough to address this objective, great for you. Your customers will then realize that it’s more convenient to deal with you online. And from now on, this is what they’ll do. They’re happy. You’re happy. Everybody’s happy!
Sure, this was the case 10 years ago. Back at the time when online marketing was still at its infancy. When it hadn’t realized it’s optimum power just yet. Now, speaking of optimum, when you finally decided you’d make your online presence be felt, you surely have heard, read or stumbled upon the phrase Search Engine Optimization (or SEO.)
But what is SEO really all about?
In its truest form, SEO can be quite complicated to explain but to make things easier to understand, SEO is quite simply, one of the best strategies to help your site get found online.
Did you know that over 70% of locals, search online before they make a purchase locally. So, if you have a product or service that you are marketing to your neighbors, then SEO is an absolute must! Otherwise your next door competitor is sure to get your business.
SEO-based leads close at a rate of 14.6%, on average, while outbound-sourced leads close at a rate of 1.7% (Hubspot).
How Does Search Engine Optimization (SEO) Work?
SEO works by optimizing your site (or the pages of your site) through built-in searchable keywords that will allow it to rank higher in search engine results.
SEO works under the assumption that – although there are hundreds of activities done online – searching is still the top online activity. So, by optimizing your site with search related keywords and getting it on the first page of search engines (like Google, Yahoo! and Bing), you will be found by the people you want to do business with.
That’s just putting it simply.
The question you may be asking now is: “how do you optimize your website?” Well, the basic fundamentals of SEO are found in these 5 words:
- Indexability ensures that all of your site’s pages are seen by search engines
- Relevance makes sure that your pages are relevant to the queries through proper keywords
- Authority is building successful links from other sites, especially sites with authority and greater ranking than your site.
- Clickability encourages increased clicks to your site
- Popularity is determined by the number and value of comments on your pages, as well as reviews and other social factors.
Those basic fundamentals of SEO require a concentrated and strategic effort.
To systematically optimize your website for maximum lead generation and sales, you need to come up with a very clear and proven SEO strategy to put in place.
Remember, the online world is dynamic.
That’s an understatement as the algorithms and search engine patterns can change in a blink of an eye. Google has made major changes to the way their search engines work in the past couple of years. Most of the SEO strategies and methods you will find on YouTube are outdated and no longer work.
If you are overwhelmed with trying to figure out how to get more leads and sales through your website, then contact us, and let us help you with it.
Local Search Engine Optimization is one of the most important aspects of your online marketing strategy, and should not be skimped on lightly. But, whether you choose to purchase SEO services from us or not, we don’t want you to fudge on good SEO. When properly carried out it will revolutionize your business.
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Here is a short little video from Search Engine Land that helps explain SEO